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Inaugural San Diego Service Jam 2019

  • Location TBD (reach out if you're willing to host) San Diego, CA, (map)


In around 100 cities around the world each year, design thinking enthusiasts join forces on a weekend in March for the Global Service Jam‘s weekend of service design to change the world. They are designers, artists, business people, mothers, community members, students, humans and citizens. They meet with one goal in mind: to create, prototype, and publish a new service in less than 48 hours.

Service Jam "Show & Tell"

San Diego Service Jam is a weekend-long service design workshop to develop new services, using design thinking tools like brainstorming, user research, and rapid prototyping & testing.

After revealing the Jam’s global secret theme on Friday night, we’ll break into teams and start working. The challenge is to identify and understand a real-world need, ideate and prototype concepts, and deliver a solution by Sunday afternoon.

Both newbies and experts are welcome. You'll walk away with new tools for your service design toolkit, share a few scrumptious meals with new friends, and create solid service prototype with a team of fellow designers.

The Global Service Jam is run by a team of volunteer organizers and has a budget of nothing. San Diego’s inaugural Service Jam is being organized by a team of recently relocated former participants, mentors, and organizers of the DC Service Jam including a boomerang San Diegan & an east coast raised design strategist.

Participants, sponsors, and volunteers, bring the event to life, and the Jam is a powerful representation of the strength of the design community in San Diego.

Want us to reach out when tickets go on sale?

Ways to get involved:

  • Sponsor meals, flash talks, or a team of “jammers”

  • Share supplies, skills & talents, a venue, or other in-kind donations to power the event

  • Attend as a coach, speaker, photographer, volunteer, or participant!

Click here for more info about ways to get involved.

Photo credit: Jon Kumi, DC Service Jam 2018

Interested in learning more about available volunteer roles?



FRIDAY, MARCH 29, 2019

5:00 PM Arrival and Check-in
5:30 PM Jam Kickoff
- Tour of space
- Flash Talk (Presentation): What is Service Design?
- Group Activity
7:00 PM Dinner (provided by SD Service Jam)
8:00 PM Announcement of Secret Global Theme!
8:15 PM Problem Statement and Team Formation
9:15 PM Team Activity and Experimentation
9:45 PM Announcements and Wrap-up
10:00 PM End of Day 1


9:30 AM Arrival and Breakfast (provided by SD Service Jam)
10:00 AM Flash Talk: Research & Sensemaking
10:30 AM Teams Prepare and Conduct Research
12:00 PM Lunch (on your own "in the field")
2:30 PM Teams Begin Sensemaking
4:30 PM Sensemaking Shareout
5:00 PM Flash Talk: "Ideation & Prototyping"
5:30 PM Teams Ideate, Iterate
6:30 PM Dinner (provided by SD Service Jam)
7:30 PM Back to Teamwork
8:30 PM Teams Experiment, Prototype
10:00 PM End Day 2

SUNDAY, MARCH 31, 2019

10:00 AM Breakfast (provided by SD Service Jam)
10:15 AM Flash Talk: Prototyping & Testing
10:30 AM Team Co-creation, Iteration, Prototyping
12:30 PM Lunch (provided by SD Service Jam)
2:00 PM Team Completes Final Prototype
2:30 PM Teams "Show and Don't Tell"
4:30 PM Closing Reception
5:00 PM End Day 3


We’re still looking for a venue to host the event. Reach out if you’re interested!


Got questions? Want to get involved?

Get in touch!

Name *


Incubating Sponsor
Design Forward Alliance

DFA Executive Sponsor
Scott Robinson

Organizers and Volunteers

Brian LeDuc ( contact )
Grace Rieger ( contact )

Jed Robinson ( portfolio )


Mentors, Coaches, and Speakers:

We’re actively looking for members of the San Diego design community to serve as volunteer team mentors, topic coaches, and “flash talk” speakers.

Reach out if you’re interested in getting involved!

About the Organizers

Brian LeDuc

Brian works in the emerging future of higher education (he tweets (and writes) about it; a lot). With experience on campus supporting students through leadership education, implementing tech to improve retention and graduation rates, running a code school in DC, he is now helping Universities (re)design the higher ed experience. Placing the student at the center is the common thread in his background. When he’s not at the Lab, he’s probably kayaking, playing golf, drinking an IPA or working on his startup, Best Monday Ever.

Grace Rieger

Grace wants to make hospitals better places to be, even when you don’t want to be there. She serves as a Product Manager at GetWellNetwork, and has been a ‘Jammer’ in DC since 2016. An architect at her core and a supply chain manager by training, she loves knocking down ugly walls (in software) and co-designing simpler, more elegant solutions. On most days she’d rather be outside (especially now that she’s back in San Diego, where she grew up), and she knows most Golden Retrievers in her neighborhood by name.


Jed Robinson

A lifetime artist and athlete, Jed developed his passion for Experience Design as the cumulative application of problem solving skills and creativity in a professional and everyday context. Originally from Boston, he moved to Southern California after graduating from Trinity College in 2016 where he was a pitcher on the baseball team. When not honing his craft as a designer, Jed can be found on the golf course, roller blading, enjoying the San Diego sun in search of puppies, or obnoxiously rooting for his beloved Boston sports teams.

Earlier Event: March 8
AIGA San Diego Y Design Conference
Later Event: October 10
2019 Design Forward Summit